Posts tagged ‘alignment’

• Dig Around

• AdAge Small Agency Diary

  • TikTok’s timely NewFront—Unilever stands by the app, which is paying off for its brands
  • Watch the newest commercials from Netflix, Mill, Spectrum and more
  • US ad employment jumped by 2,500 jobs in April
  • Agency news you need to know this week
  • AI and brand management—how technology can keep creative output true to a brand’s identity
  • DTC marketing news and trends—tracking the industry ups and downs
  • Marketing winners and losers of the week
  • Inside Edelman’s large language model and how it tracks brand trust
  • NewFronts recap—everything advertisers need to know about TikTok, Snap and Google’s pitches
  • Watch the newest commercials from Carl’s Jr., Coke, Sling and more

• Sense and Sensibility

  Sense and Sensibility Select Category Creative Customer Relationship Management Effective Measures Get Smart Strategy The Future of Marketing Uncategorized

• The Latest Conversations

  • The one inbox to rule them all.
  • Three strikes and you are out!
  • “I’m not important”. I hear you loud and clear!
  • Apologies to my dedicated Branch Manager for not dropping by.
  • Have you discovered Discovr?

• The Markers

  4Ps accuracy action alignment Apple art and business bank boardroom CFO chaos Citibank clarity clout CMO consumer banking Consumer Interaction creative credibility credit card advertising CRM Customer Interaction Technology customer value data dollars Efficient existing customers Facts focus Fragmentation Freakonomics IIT India Inbox Influence iPhone 4 Jack Trout Jay-Z loyalty program Marketing Media Metrics Multi-Channel obvious positioning Potatoes precision reasoning simplicity Standards Steve Jobs strategy truth Warren Buffett Windows Phone