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“I’m not important”. I hear you loud and clear!

March 11, 2011

Preferred, premier, priority etc … the sandwich class in banking gets it – we are NOT IMPORTANT!

I counted 4 ways in which the following letter says, “You’re really not important” (can you find more?):

1) Not a single piece of information about the exciting world

2) Names of the Relationship Manager (RM) or the Relationship Officer (RO) were not clearly indicated (“you cannot find us if you do not know who we are!”)

3) I have already been passed to an RO even before the relationship started

4) The contact card included was not clear

Most troubling, 0.00017 of a tree was wasted for this one letter telling me “I’m not important”.

Guys, I get it. I am really not important.

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