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Who We Are

Litmus was set up in June 2010 by Manpreet, Audrey and Ram – marketing and advertising professionals with over 20 years experience apiece – across India, China, Vietnam, Singapore and rest of Asia.

Global and local brands, media and creative networks, dot com launches and burnouts, we’ve experienced them all on our own. Now we’re seeing how to do it even better, together! Strategy, creative, digital and media – all under one roof.

A little about each of us:

Manpreet Singh
A C-suite warrior – Manpreet applies his commercial marketing and business development acumen to fuel the growth of brands. After 10 years of building brands, Manpreet applied his brand building skills to building companies and talent. Under his leadership, MindShare Group Singapore grew to be Singapore’s most respected agency brand. Its fortunes grew 5-fold; its talent was recognized as the industry’s best and it became the country’s most awarded agency. His most recent success was the turnaround of the loss making operations of Universal McCann China. This was achieved in 12 months and sustained over 3 years. Manpreet started globetrotting in 1994 and has honed his skills – business, golf and culinary – across Asia including hands-on country experience in China, India, Singapore and Hong Kong.

Audrey Kuah
Audrey embraces a “melting pot” philosophy when it comes to business, marketing and advertising. In her pot are equal measures of business acumen, market knowledge, brand custodianship, customer insight, media expertise and most importantly, the binding ingredients of imagination and sensibility.

This philosophy has been honed through 18+ years as a client and an agency professional and applied successfully to building brands for companies and developing best-in-class talent. Whether it is a gold-standard launch for a packaged goods client or an e-commerce travel site in 1998 or launching a new hotel concept in a newly opened country or taking technology clients on the pathway to e-marketing success, Audrey is one for taking the route less traveled to reap first mover advantages.

Ram Kapoor
Ram is an advertising and marketing professional with a rare blend of Creative, Digital and Business skills.
CREATIVE – Two decades of copywriting/ECD/Regional CD experience with awards at Cannes, New York, London and Asian shows
DIGITAL – Ram has been at the cutting edge of the web since 1999…
Web 1.0  – Founded a Silicon Valley dot com; Regional Head of Wunderman’s Asia Pacific Digital Network
Web 2.0 – Launched Y&R Digital in Vietnam; Currently one of the network’s leading digital practitioners
BUSINESS– CEO of Y&R and Wunderman in Asia’s star economy, Vietnam, for over two and a half years; Grew the agency at twice the market rate during the highs of 2008, and the belt-tightening environment of 2009.

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