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Why is simple so hard to do? When it is essential.

October 12, 2010

Read Chapter 4: The Fix is in – and it’s cheap and simple

2. Jack Trout’s
Read the whole book!

3. Apple’s focused simplicity.

Time and again, it’s been proven that things must always get simpler before they get better. Cut to the chaff. Focus on what will bring real value to the business and brand. Resist temptation to be seduced by fancy business, marketing and advertising fads. Tune out senseless noise.

The path to fantastic results is often simpler than imagined yet no easier to find. It simply takes clarity of thought, boldness, removal of clouded self-importance, loads of sense and sensibility, relentless focus, and importantly, decisive action.

Not too difficult. Yes?

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